Mass Media Campaigns

CWEP shares versions of the 15-second video PSAs below in participating partner local governments’ jurisdictions via a variety of mass media outlets including television, social media, and online advertising. Mass media campaigns highlight our stormwater pollutant of the year.

The CWEP mass media campaigns are an extremely effective outreach strategy, garnering over 8 million views annually throughout North Carolina.

2025 – Stream and Floodplain Protection Mass Media Campaign

English PSA’s

Spanish PSA’s

2019-2024 – Big 6 Pollutants Mass Media Campaign

Please click on the “Share” button in the upper right-hand corner of the video screen if you would like to download or link to these resources.

Annual Reports

Learn more about CWEP’s television, radio, cinema, website, social media, and print outreach campaigns by visiting our public document repository. Note that you will need to create an Outlook account if you do not already have one, but you can use any type of email address to do so.