Mass Media Campaigns

CWEP shares versions of the 30-second video PSAs below via a variety of mass media outlets including television, radio, digital, and cinema ads. Addionally, online stills and print ads run on websites and in local Spanish-language newspaper La Noticia. Mass media campaigns highlight our stormwater pollutant of the year, which is litter for 2020. CWEP’s partnership with other organizations like Stormwater SMART helps expand the reach of these videos through additional ad campaigns. 

The CWEP mass media campaigns are an extremely effective outreach strategy, garnering approximately 12 million views annually throughout North Carolina.

Please click on the “Share” button in the upper right-hand corner of the video screen if you would like to download or link to these resources.

Annual Reports

Learn more about CWEP’s television, radio, cinema, website, social media, and print outreach campaigns by visiting our public document repository. Note that you will need to create an Outlook account if you do not already have one, but you can use any type of email address to do so.

In the Fall of 2019, TJCOG submitted the Fiscal Year 2019 Annual Report to the NC Department of Environmental Quality on behalf of all CWEP partners. This report can be viewed here: CWEP FY19 Annual Report.