CWEP typically alternates two TV spots – one “action” spot and one “awareness” spot – for each television campaign. CWEP usually runs one television campaign per fiscal year, utilizing both network broadcast and cable television outlets, and includes Spanish language spots as well as English.
CWEP typically develops and alternates two radio spots – one “action” spot and one “awareness” spot – for each radio campaign. CWEP usually runs one radio campaign per fiscal year during the summer, and includes Spanish language spots as well as English.
If you would like to read our annual reports that include additional information about television, radio, cinema, website, social media, and print outreach campaigns that CWEP has completed in previous years, please visit our public document repository. Note that you will need to create an Outlook account if you do not already have one, but you can use any type of email address to do so. Feel free to download the documents and/or leave comments and feedback in the portal.
The 2018 fiscal year was an exciting one for CWEP and marked a reboot of the program by establishing fun, smart and engaging outreach materials that will reach both children and adults for years to come, as well as expanded partnerships that will serve to convey the importance of Stormwater education across the region. CWEP continued to focus on online video pre-roll advertising, mobile television platforms and social media campaigns. Professional quality animated videos, a new broadcast and radio campaign with Capitol Broadcasting Company, and the inclusion of Stormwater SMART partnerships have taken CWEP to new levels in 2018.
CWEP partners have approved new and innovative campaigns that maximize collaborative efforts and funding while reaching more constituents and educating the population about water quality and stormwater runoff.
Beginning in 2018, CWEP established a new relationship with Capitol Broadcasting Company (CBC) to reach the broadcast television market in the region. This campaign included digital coverage, as well as network television and radio advertisements. The first ever CBC broadcast television campaign ended up being a huge hit for CWEP. Overall, the television market in the CWEP region saw nearly eight million impressions which emphasizes the tremendous value these campaigns bring to the CWEP program.
New to our program in 2018 is the addition of direct education outreach services for stormwater education with the goal of promoting behavior changes about water quality impairment and our impact on Stormwater runoff within all of our member jurisdictions. Partnering with Stormwater SMART of the Piedmont Triad Regional Council, CWEP will continue to air a series of educational videos through a variety of media outlets in the CWEP region. In addition, CWEP plans to reach each of their members at least once over the course of the year through direct education outreach efforts. An accompanying brochure will also be provided to all members to distribute in their communities. Check out our Calendar of Events page to see where we’ll be next!
On October 1st, 2018, TJCOG submitted the Fiscal Year 2018 Annual Report to the NC Department of Environmental Quality on behalf of all the CWEP Partners. This report can be viewed here: CWEP_AnnualReport_FY18.
On August 18th, 2017, TJCOG submitted the Fiscal Year 2017 Annual Report to the NC Department of Environmental Quality on behalf of all the CWEP Partners. This report can be viewed here: CWEP_AnnualReport_FY17.